A girl, her tongue and a hotel room.
Please comment below and on CNN's iReport site:
http://www.ireport.com/docs/DOC-58396
This week, a new viral marketing video was released with the compelling title: "A girl, her tongue and a hotel room." Immediately, this title might spark many mental images, but before jumping to conclusions, let's explore the plot... a blonde woman steps into a hotel suite and begins to lick things. Ok? Got it?
I won't spoil the ending, but I can tell you that the blonde is NOT Paris Hilton and this is NOT another John McCain political commercial. However, it is about a hotel, though NOT the Hilton.
Watch and Comment
I'm very curious as to what reaction this video stirs in your mind:
- What do you think?
- Effective marketing, or just plain disgusting?
- Did it get the message across that the Hotel intended?
- Would you actually respond favorably and go to the Hotel that sponsored this promotion?
- Would you pass this video along or tell a friend?
If you cannot bring yourself to watch the full video commercial (and I wouldn't blame you), the following is a spoiler in G-rated text:
SPOILER
Blonde woman enters hotel room and heads first to the kitchenette area where a licking spree is about to begin. She licks silverware, the refrigerator handle and moves through the various areas of her hotel room. She licks the TV screen, the clock radio, the shower curtain, and, finally, the toilet, seat and bowl; all while making suggestive eyes at the camera. There is no music. Once the toilet has been given its finally licking, she reaches the climax, looking into the camera and declaring it *"VERY CLEAN!"* Arm extended, she opens her hand and we see the web address (URL) extstay.com inked on her palm.
What do you think?
Please comment below and on CNN's iReport:
http://www.ireport.com/docs/DOC-58396
NOTE: I'm not associated with Extended Stay Hotels or this video in any way. The video was released with the intent of getting people to pass it around and talk about it. That's exactly what we are doing.
1. It makes me think the hotel is dirty. Even though the point of it is supposed to be that one could lick all of these surfaces, the only thing that stays in my mind is that someone has licked all of those surfaces.
2. It is offensive to women (or at least certainly to me). I get the distinct impression from the video that the viewer is supposed to be getting some sort of prurient thrill from watching it, especially with the remote. When it moves into the bathroom and she licks the toilet, I was completely disgusted. I think it's careless of the hotel chain to make assumptions about their internet audience and the way they'll react; I felt like they were assuming that their audience would be male and they would think the video was hot.
I wouldn't stay at one of these hotels given the choice, because the image they just gave off was one of pure sleaze.