90% of marketing is getting your customers "attention" and holding it. To make sure passengers pay attention to an otherwise boring air safety video, Air NZ's safety video reveals the pilot and cabin crew dressed only in body paint.
I promise, you'll watch the whole thing.
Anyway the guy marketed books through magazine and newspaper ads and the only way he had used to describe the books was the title, it could take a book that was not selling and make it a winner. You could learn a lot about writing better blog titles by reading that book. I honestly thought your video was about people covered in Body Paint talking about the Ozone. I don't know where the body paint comes in but an addition of the word "line" next to your Air would make a huge difference. It would also let me know before clicking on your link that I had already seen this video.
Otherwise you're doing a stellar job.
