OMG Flyvertising? - No Fly Swatters, Please!
Flying by the seat of his pants, Jung von Matt just invented flyvertising. At a recent Frankfurt book convention he attached advertisement banners on to 200 flies (yes, you know, like green flies) and set them loose to do their jobs as miniature sky ads around the convention center. In German, it's called a Fliegenbanner. Worry not... No flies were harmed during this promotion. But a lot of people laughed. The banner itself was attached with a string and some sticky stuff that allowed it to eventually fall off without harming the fly. The weight of the banner kept the little soaring advertisers from flying too high and they seemed to love landing on visitors. Maybe next time they'll create a "buzz" using banners on bees.
